The lady in the passenger seat happens to look up just as they pass through an intersection, and sees that the light was red. She says nothing. A few minutes later they approach another intersection. Again, the car cruises right through the red light. At this point, she turns to the driver and says, "Hazel, you need to drive more carefully, or you are going to get us killed. You just went through two red lights." Hazel turns with a surprised look on her face and says, "Oh, am I driving?" Main Topic - Functions of a Successful Work From Home Business Management of a Work from home business may be divided into three categories: Site Management and Control
Campaign Marketing and Advertising
Budget Planning, Accounting, and Audit. To DRIVE home the importance of these functions, for a successful work from home business, we went to an extreme. We actually registered three DIFFERENT Domains. Their web responsibilities are outlined below. Site Management and Control - Site #1 - provides webmastering services ie.: website design, content editing, SEO services, and tech Services. It is an operating unit of our company, Opportunities Now Internet Marketing Services. Overview This unit reviews our sites frequently, continually adds new RELATIVE content, and link partners. It monitors the progress of our SEO efforts, and provides tech services for all our sites. A recent addition, to this site is a SITE MAP. A Site Map is a excellent way to gain favorable position when submitting to Search Engines. Search Engines are able to "feel their way around your site" quickly and easily. It is not necessary for a SITE MAP to be fancy. Site Maps are not designed for your visitors to Ohh! or Ahh!. They are designed for GoogleBot, or any "Buddybot", to "feel" and be amazed at your wonderful CONTENT. Be Creative in YOUR OWN WAY! Honor the copyrights, trade names, and trademarks of others. If you feel COMPELLED to "borrow" content, MAKE SURE THE SOURCE IS PROPERLY MENTIONED, by date, location and NAME. Finally, have control of your site. It must be REGISTERED in YOUR NAME, (or your company name). If you do not have the ability to EDIT CONTENT, KEYWORDS, DESIGN, etc., in my opinion, you have NOTHING! Site control is referred to as web mastering. You do not need to have web master skills. That service MAY be DELEGATED to a TRUSTED third Party. YOU tell them what to do. Site #2 is the Campaign Marketing and Advertising operating unit of Opportunities Now Internet Marketing Services. Responsibilites include the design and implementation of successful email, SEO, or other form of advertising strategy, in compliance with existing laws, and standards, applicable to those strategies, and within the predetermined marketing plan. For example: Spam laws, ethical advertising, (no hype), "mix" of services to be implemented while operating within the company's budget requirements. This site IS NOT a Mirror Site of the other sites we operate. Though the content is similar, and has links pointing to the main operating site, there are differences. Any of four marketing strategies, FEED traffic from this site to our main operating site. targeted Email marketing a bulk optin safelist keyword optimization Branding Not only do we maintain statistical information regarding individual email campaigns, we compile statistics from individual search engines as well. This site "feeds" about 50% of ALL traffic to the main operating site. The site name is easy to remember, short, (like GMAC, HQ, FFA, or many other acronyms most of us immediately recognize), AND describes the site's contents. This made it very easy to BRAND this site. **************************************** Side Bar A review of Email Ethics - "Netique" E-Mail Guidelines If you send e-mail, newsletters, or other marketing e-mail to your Web site visitors, we encourage you to follow these best practices: *Include an honest subject line. *Never forge header information or otherwise mislead recipients as to the origin of your e-mail. *Identify yourself as the sender, and include your physical address in the body of the mail. *Provide a working opt-out procedure that is easy to find and use, and remove IMMEDIATELY *Do not send e-mail to addresses gathered automatically off the Web (such as with robots or spiders) * Track Campaigns As of January 1, 2004, your marketing e-mail must meet the requirements of the CAN-SPAM Act of 2003. If you have questions about your compliance with this law, you should consult your attorney. ******************************************* Our third domain provides Budget Planning, Accounting, and Audit functions for our company. Overview This is not a site is only a domain, and forwards to our main site. The only source of traffic is organic search. ******************************************** Final Notes: Email and Ad Tracking - Two Words, DO IT! Without knowing response rates, open rates, or, which links were most popular, YOU'RE TOSSING LEAVES IN THE WIND. Having NO IDEA where they fall is a wast of time AND MONEY! ****************************************** Time Management - Time is MONEY on the Internet. You will hear this time and time again. Wasted time, No time, Precious time! If you are not SPENDING TIME developing your work from home business, in my opinion, you have NO WORK FROM HOME BUSINESS! Organize time. If necessary, BUY A CAP labeled "Site Management", then"Campaign Management", another "Budget Management" Put EACH cap on everyday! No matter how much TIME you have, wear each cap! Divide YOUR TIME in equal portions and devote YOUR TIME to EACH! ******************************************** Budgeting DO IT! Set a monthly budget, within your individual means. Each quarter, after reviewing results, make adjustments. Which item of expense are increasing?
Which items of INCOME are decreasing? Adjust EACH item. For example if hosting fees are more than the previous quarter. find a less expensive hosting company. But, be careful! Less expense may mean fewer services, more downtime, poor customer service. Ask YOUR mentor for a recommendation. Then, YOU check them out. If an affiliate/partner program is not performing, find out why! Are you tracking ads to watch Click Through Rates (CTR)? Does your ad copy smell of SPAM? Or, do your headlines make others fall asleep? If so Adjust them! We hope, sharing our ideas with you will trigger some provocative thinking on your part, that will help you toward a more successful online work from home business. Re-evaluate your method of conducting business, on the Internet, in a more productive and profitable way. Happy Marketing. Opportunities Now Internet Marketing Services |
