If we could recall correctly, there were less than one thousand of sites on the entire Web way back in the historical days of Internet. Tracking back for recent years back in 2003, it is estimated that there were nearly 2Billions domains hosted. The largest SE database on last decade that was in 1995 was holding majority of Internet sites in its database, and mostly been categorized.

Comparatively, in today context and market share, the Big G owns the largest database across its various data centre. Yet it does not even have a quarter of the web covered. Currently, it's roughly estimated that roughly 10millions web pages (maybe even more) are constantly added onto the web every single day. Are we over estimated this figure? I bet you Not, take a look of the tools available in the Net, you wont be surprise there are tones of tools available just to pump out tones of web pages almost automatically every single minute.

And now, none of the SE is able to even catch-up at this super lighting pace. How will then your site(s) do stand out among others? How would it be able to acquire and achieve the desire traffic much needed? You are puzzled and starts worryingyes everyone who are into the internet business have to crack their heads in this!

Well, there are still many ways in approaching this area. Truly, there are always available resources to help us in marketing an online business, and there are ways to help expedite our success in internet business too. Here, lets concentrate on Pay for Inclusion and Pay per Click advertising options and little bit of the SE Optimization.

Pay for Inclusion

Some SE, familiar one such as the Look Smart; use a Pay for Inclusion model. What does this means to us the webmaster? It simply means that the site is Guaranteed to be found within the respected SE database or termed as Indexed, the website operator got to pay a specific listing fee to be Listed in their database. It's very much similar in a way that business paying a fee for your local Yellow Pages or an Advertising Space. These fees vary from monthly payable, to annual renewal.

Yahoo is slightly different (but not much) in that sense it does guaranteed inclusion, rather it Will Be Considered for inclusion! Yes, it will consider your site for inclusion but not Guaranteed. What happen if your website is not properly done-up or optimized, and yet you had paid an Inclusion fee? In such instance, most likely it is going to be indexed by the SE, then listed somewhere within the SE database, but not the desired category as you wished.

Without proper sites optimization, of which includes an detailed analysis from the view point of the respective SE in what its looking for, a Pay for Inclusion service would not be able deliver the kind of desired results to your website. If you truly want to achieve success with a Pay for Inclusion option, your website still needs to be optimized well.

So, whats the catch for such pay for Inclusion service? When your site is properly matched up with a SE Optimization, this channel will bring in true powerful results that you are looking for, and thats Qualified Traffic, Qualified Customers, and High Business Conversions rate.

Pay Per Click

This is another type of process where by website owner or operator arrange for your website to be placed with a defined placements position within chosen SE, such as Adwords and Overture. You could view such SE Pay per Click as your alternate online advertising solution.

In the common advertising option where websites purchase advertising slot in SEs search queries are mostly based on bids value. In most cases, they are not sorted and presented in relevancy to the content, and this could very well affect the result in Quality Traffic, and Conversion Rate for the site.

Comparing to that, Pay per Click placement could be viewed as more toward Online Auction as it deliver more realistic and relevant results. It allows advertisers to bid and counter-bid for each and every single visitor that are directed to their target website. Advertisers now are bidding against others to get a Fixed position for a specified search result.

The result for this channel is that advertiser who is bidding the most would then given the Top Spot for the specified search result, or what we termed as Keyword. Of course, each advertiser would bids within to their own advertising budget and spending ability, and has to analyze before hand on their own return on investment.

What about Search Engine Optimization?

Fortunately, SE Optimization does not necessary need to be that expensive. In fact, you could very well do the same task by yourself! Just that you need to able to ensure it does make sense by doing so. Is performing the task by yourself would be more Cost Effective option? Consider your businesss proposition too.

The time and effort that you spend on SE optimization is a time cost factor you got to consider. It takes your attention away from Sale Admin, Customer Support, Site Content Creation, Market Research, Site Marketing, etc... Whats your time worth? This ought to be in the part of your business return analysis too.

In actual fact, theres a growing number of people choose to outsource such tedious task. It's estimated that about three quarter of online businesses outsource part of their business operations at current moment, and its expected to grow further. Of course, this makes sense. And it's a smart business strategy to just stay focused on what you know best and could do well, while hiring others to help and provide support in other areas.

Just think about it, how many smart businessmen would write business contracts for their business use? No, they dont, they would just get lawyers doing it for them. This is to ensure that it is done right and doing right in the very first place will save money in long term aspect. Outsourcing could simply mean that getting others to properly perform and complete the task for you. It does not means having somebody telling you What or How to do the work? Dont get mistaken on this.

Whats For Your Business Site?

In long term aspect, website thats well optimized would beat other not optimized site. It could be true even if other not optimized sites are depending heavily on Pay per Click advertising for their customer acquisition strategy. Every single day, you might just be making fewer sales, but you will be making higher profit with better margin from each and every single sale.

With proper optimization, the website could then be enjoying much better ranking in major SE, and other smaller SE too. This simply means that it would thrive and continue to prosper in long term.

To both our prosper, lets crank our strategy ahead!