|
|
Many email marketers frequently fail to realize that their subscriber's email application preview pane is the first opportunity their content has to attract the attention they require. And unfortunately those that don't allow for a snapshot preview in their content design fall victim to lower than expected open rates as their subscribers are less likely to open the message in full.
Here are four simple steps you can to take to ensure your next email message preview pane design gets all the attention it should:
First, be aware that prior to Outlook 2003, the preview your subscriber sees runs horizontally along the foot of their screen. In Outlook 2003, this view is a vertical slice showing the left hand side of your content.
As a tip take a blank sheet of paper and then reveal the top third of your next message and then the left third. Does what you see in both instances seem interesting enough to entice your subscribers to click on?
Second, by allowing for the thinnest of newsletter mastheads, you should cram into these viewable snippets as much content as you can. Plus, if this content tells your subscriber exactly what your message contains, then the chances of them opening it increase even further.
Third, don't have too many images cluttering the preview space. By default, my version of Outlook 2003 suppresses all images sent to me in HTML messages. All I see is a sea of red crosses, which tells me nothing about the message. (I tend to leave these messages until later, which CAN become NEVER! Your subscribers may well do the same.)
And finally the smart newsletter designers use images sparingly in this top part. Even better, they build their masthead using not images, but HTML text and colour to effectively get across their message. As a consumer, I'm far more tempted to break my train of thought and dig down deeper into that juicy piece of content I can see.
Thus, by treating the preview pane of your newsletter as a quick-peek mini-summary for your subscribers, you are on the right track to grab a new client!
It's simple really--the quicker your readers are intrigued by the very first lines of your email, the more they will read them. |
| Author: Chrisp |
| |
Author Bio:
Chris Price is a director of Permission NZ Ltd - he has over 8 years experience with online marketing www.permission.co.nz www.chrismprice.com |
|
 |
|
| |
Related Articles |
| |
How To Clean the Spies In Your Computer?
|
| |
How to Play the Autoresponders Game
|
| |
DVR Surveillance
|
| |
Does Your Website Serves the Purpose? by http://www.itsallaboutlinks.com/webdesign.htm
|
| |
5 Steps to Starting a Successful Google Adwords Campaign
|
| |
You Don't Need to be a Computer Scientist to Profit Online
|
| |
Free Webmaster Tools - 7 Things Every Webmaster Needs in Their Toolbox
|
| |
Secure Hosting Services Are A Necessity For Any eCommerce Website
|
| |
The Power of Newsletters
|
| |
Article Marketing: How Best To Submit Your Articles?
|
| |
|
|
|
|
| |
|
If you've reached the point of exhaustion trying to keep up with answering the mountain of emails th ... - AddArticles |
| |
|
So you're ready to make a website. But what sections and pages should your website have? Here are 13 ... - Tim Priebe |
| |
|
This article describes the the factors to consider when purchasing a computer case. - Gary Hendricks |
| |
|
|
| |
|
Any business marketing online should be hosting their website with a company that pays them every mo ... - smiceo |
| |
|
Collecting Gold in World of Warcraft can be difficult. Starting with good tips and the proper techni ... - Ruibo |
| |
|
If you operate a website and want to squeeze maximum revenue from it, the following 6 tips will kick ... - Jim Edwards |
| |
|
Due to a few people justifying purchasing new PCs due to viral and malware infections, I've decided ... - Jarrett Graham |
| |
|
Yahoo! Search Marketing is an effective online marketing tool for organizations of all shapes and si ... - Matt Bacak |
| |
|
| |
|
|
