You must be able to measure everything you do, more so where articles marketing is concerned. It is the only way to succeed in your online business and in any online marketing program. That is why I have made the effort and gradually, I have slowly learned how to enjoy testing everything I do online, especially every marketing activity I get involved in.

The joy for me is in doing something and looking forward to analyzing the results. Test after test that I have done using Article marketing has proved one obvious thing. That is, the more articles your churn out, the more leads youll generate and the more money youll make. That is assuming that all the articles are well written and with good headlines. Good headlines are very important because that is how somebody makes the decision to click on a link and read an article online. Reading online is all about clicking on a link rather than turning the pages as it is offline. What that means is that it is a lot easier for a poor headline article to get read in a newspaper (because readers will tend to scan through all the pages) than it is for the same article to get read online. Online, busy readers will only click on a few interesting links to get what they specifically want. They will only click on a headline that grabs them by the neck and violently pushes them to the click button.

This particular discovery got me very excited and got me doing some quick calculations. It meant that if one article distributed to 20 high traffic article directories and also posted to a few of my blogs, could bring in $500 in product sales then 50 articles would bring in $25,000 and 500 articles would bring in $250,000.

The only problem was that with the service I was selling at the time -- writing online articles for clients -- I was limited in the number of articles that I could do. Still I explored the possibilities of raising the rates and targeting fewer clients at higher fees.

However, looking at one of my clients who sold golf-related products on the net, it was easy for them to earn $50,000 from just 50 entertaining and well-written articles. This was based on my own estimates (they have no clue that I have an idea).

When it comes to these sort of volumes in articles, your ability as a writer becomes irrelevant because there is no way you can write such high volumes of articles on your own, you will be forced to hire other writers to do them for you. More on how to that risk-free, later.

My tests showed that virtually every moneymaking venture online produced more revenue when more articles were churned out to promote it. Things got even more interesting when I decided to find more high traffic directories to post the articles in.

More Adsense Cash

I quickly discovered the secret behind those Adsense affiliates who own 50 blogs. The math is really very simple. The more pages with Adsense ads displayed there are, the more clicks you are bound to end up achieving on your sites and the more Adsense cash you will make.

More Articles Will Produce Much More Affiliate Revenue

The same principal worked with the affiliate programs that I was involved in. Although I must hasten to add here that it makes a big difference when you create your own affiliate blog or site to help you refer traffic to your official affiliate site. This works out a lot better than referring traffic directly to the official affiliate site.

It is from the affiliate site or blog that you create to refer traffic to your program that you will be able discover another critical issue, the one I list next.

Quantity and quality of content will decide how long they stay at your site

Assuming that the quality of content on your site is good, the quantity of articles usually impacts directly on how long the average visitor spends at your site. I am not sure why this is so. It could be the fact that if there is plenty to see, people will tend to want to visit a certain minimum number of pages to get a proper feel of what your site is all about.

Conclusion

What all this means is that every webmaster or blog owner who wants to use articles for their marketing will have to find a cheap source of good original articles. One strategy is to use the articles available at article directories. But to be more effective even as far as your SEO (Search Engine Optimization) is concerned, you will need to get original articles. So what you actually require is the cheapest reliable source of quality original content. You can always start with a few articles and then gradually finance an increasing number from the cash you earn as you go along.