Sometimes the simple businesses are the ones, which make good money. Take mini-blind cleaning for instance. There are many successful small time entrepreneurs out there cleaning mini-blinds. Having been in the franchise cleaning business for some time, I often noticed exceptional entrepreneurs out there. We met Gary Hartman while searching through the Internet, he owns a company called www.Blindnet.com all his equipment matches our franchise company colors and he holds the patents to the specialty equipment he created. He has been in the Industry for years and has a route of so many customers your head would spin. He sells these systems to those interested in setting up their own business. We met with him and he had agreed to train and sell us his equipment at a special price providing we do not sell his area as a territory and pay him a fair and equitable price for his training. Since we have the www.windowwashguys.com we thought we could very easily add on the additional franchise module for our own team and call it the; Mini-Blind Wash Guys. This way we could cover all window services for a complete service package for our customers. We can do additional services for restaurants, hotels, property management, interior decorators, and real estate people. We would be able to add to our network more people to work with. Of course you realize that all these customers own cars, boats, houses, decks, and have friends who work at companies that own trucks, aircraft, tractors, and need things coated and oil changed. So for brand extension it makes sense for our team to add the exception perfected business model of Gary Hartman to our system if franchises. www.carwashguys.com You see once we conquer the B2C market and everyone calls us for services, it is imperative that we have the network of franchisees to do the work. But to be able to service the entire country and eventually the World we must have 10,000 plus franchisees to do it. So our challenge is to be able to service all we can now, and be experts in the fields we enter and make lots of successful franchisees who deliver Nordstrom service and see the world on time view of Fed Ex, while maintaining a Starbucks celebrity status in the service industry by pouring their hearts into it and to do it all at the speed of thought with a giant network of franchisees. When we are through we will have changed the World we live in and given the quality of life we were promised when we embarked on the American dream of 2.2 kids, a college degree, a white picket fence and an SUV. When companies look to co-brand it pays to pull in expertise to the team from where ever it might be. In this case it is Gary Hartman, but he is not the only entrepreneur at the top of his game. In his industry surely he is among the very top tier indeed. There are thousands of such entrepreneurs out there that can ad value to your offerings to customers. This case study shows how you can harness the best in any field in order to lead the field. I hope you enjoyed this case study, it shows the thinking process that innovators must have to compete at a faster and faster pace in the new economy. So think on this and look for such standouts in the world as Mr. Gary Hartman is whatever industry they might be in. Think on this and I hope you have enjoyed todays case study on co-branding and brand extension in your never ending learning process to become the best entrepreneur of the new millennium. |
