Are you worried about your sales slumping? Are your first quarter numbers looking lower? Is your pipeline looking softer than you'd like it to be at this point even though the economy is strong? Here's an idea that you can use to quickly pump up your sales. Its' called the 90 day sales blitz. The whole premise behind this is to rally the whole company around doing everything it can to support the sales team to close deals, expand the pipeline, get more opportunities into the forecast, and close deals that have been out there languishing for some time. Create a sales turn around plan with your team by pulling together everybody from sales, marketing, and operations and figuring out where's the low hanging fruit in the short term that we can go pick in order to bump our sales numbers up in the right direction. Where are our best opportunities that can close the fastest, what can we do to create more opportunities quickly through lead generation? How do we do direct mail or outbound telemarketing campaigns into our prospecting list? How can we create a compelling offer that we'd put on our website so that visitors who come through and find us from keyword searches decide that they want to convert and become quick sales leads that can be closed faster. What can they do to incentivize those that are searching for my products and services to call in immediately and speak to a sales rep? What sort of premiums and bonuses can I give to them to quickly bring me new sales opportunities? So a good 90 day sales blitz starts by getting all of your people together, sitting down and figuring out, how can we, as a team, pull a rabbit out of our hat by bringing together all of the best knowledge and experience and all of the company's energy and harnessing it towards making short term sales. A number of ideas that we've seen over the years include short term sales contests and sales bonuses to people who are in marketing for generating the most leads. Also: customer bonuses for bringing in new referrals and doing option upgrades or doing cross sales or up sales. These are all the kinds of things that you can do to create some short term enthusiasm and rally all of your resources in your company around greatly increasing your numbers. So if you need to do something in the short term to stimulate sales, think about a 90 sales blitz. If you're like many companies out there that have practiced this behavior in the past, you'll find that with the right leadership, the right enthusiasm, the right incentives, involvement of all of the people in your company, you can really move mountains. |
