One of my secret weapons for getting a C-Level sales appointment is to use a little imagination, creative writing and a digital camera. The idea started with an April Fools joke and has become a powerful sales tool. It works for getting appointments with hard to reach C-Level Prospects.

The concept is so simple and easy, that anyone can do it with a digital photo image and some creative writing. Here is how it works. Take a photo of a business or person you want to do business with. Sometimes you can capture these images at your desk directly from a website. Look for images that will personalize a news article which the April Fools theme allows you to use.

Fabricate a news article that laces in your benefits of working with their company or organization. Make bold statements in the copy. Use a catchy and bold fabricated headline with your prospects name as the heading of your news. I have used Blank is Named Business Person of the Year or Blank Works with President to Solve World Problems. Make this fun and tasteful and your prospect will want to read it. When possible make it look similar to a national or local news item. The more personalized you can make this, the better it works for you. Creating a template you can use will make it easy for you. When you can have this delivered in a special package and make it memorable. It will make a great impression with your prospect.

Making the telephone call to schedule an appointment is one of the easiest and fun parts of using this idea. Dont be surprised if the prospect calls you first and shares the fun they had with it. In many cases the prospect will show your creative sales strategies with others in the office. This is a great way to reach more people with a single mailing. Use it and make it fun!

Steve Martinez

My name is Steve Martinez and I started this business development company to eliminate sales failure. I have spent the last few decades honing my experience as a National Sales Manager, Sales Trainer, Mentor and Author of Selling. This history provides the depth of my experience and value to you as a client in the Business to Business marketplace.

I am proud to say that our innovative sales management strategies are revolutionizing sales for business to business companies. My clients are taught the advantage of building long term profitable relationships using his customized sales action plans. The results are nothing short of magical. Salespeople are able to perform twice, three times and, in some cases, ten times what they used to do before. Sales Managers enjoy the Selling Magic system as they more effectively manage and forecast sales.

I am not new to sales management, technology and sales workflow. I bring 25 years of business management consulting experience. I have been fortunate to have traveled the United States as a National Sales Manager, National Account Executive where I learned the real world lessons of sales. I've also worked for franchise organizations leading sales to a network of over 700 salespeople.

I wish I could say that sales success came easy. It didn't! I had to work at selling and learn the tough lessons. fortunately, this made me stronger and wiser. Through my experience I learned why businesses fail and why salespeople struggle in sales.

I enjoy applying these valuable lessons, focusing on teaching others how to increase sales, become more profitable using technology and following the best practices of Customer Relationship Management.

Our clients tell us, Selling Magic is a logical choice. It provides advanced business development strategies. We are certified members of the Cargill Consulting Group and the Mastermind Consulting Group. Selling Magic delivers sales management and Customer Relationship Building solutions with a suite of consulting services designed to enhance your business.

Steve is an accomplished speaker and writer for business development projects. Sales Automation, Sales Coaching and E-Marketing are his primary projects in business development.

We invite you to discover the Selling Magic approach to sales management and how Selling Magic can help you "out wit, out smart and out last, your competition."