Having run a franchising company for a decade and then retiring I always thought that it was quite interesting when a franchise buyer was completely hostile and combative during the application and approval process. You see in franchising it is not about selling franchises, it is about choosing the best candidates to promote your brand name. If you get a loser in there and they are hostile, renegades or mean to customers they ruin your image, team spirit and you just end up with too many problems or litigation down the road. I use to ask these hostile types; Do you really care about a win-win situation that can be achieved in franchising? It can be done. And yes it's hard work and it does take sacrifice on both sides to make things gel. But it's worth it. If any franchisee goes into a franchise with hostile intentions they missed the whole point. If a franchiser is greedy and is willing to sacrifice the profitability of his franchisees, they are missing the point. All the attorneys in the World and boy there are a few won't fix the problem. A franchisor is so much smarter to get hard working, intelligent, team player type franchisees if it wishes extend it brand name smoothly and rapidly region after region. Consider this in 2006. |
