The proper use of humor in your introduction is crucial. Your opener is where you set the stage, create the mood and get your audience ready to laugh. It sets up the rest of your delivery. Once you've successfully launched your presentation, you will want to continue using humor throughout. Sometimes, you will use humor to change your pace and re-center your audience's focus. Other times, you may use it to underscore a key point, to lighten the mood or to simply maintain rapport. Don't despair if everyone does not laugh. In fact, many people won't laugh, but they will still be smiling on the inside. A physical or mental smile also helps during the persuasion process.

Everyone persuades for a living. There's no way around it. Whether you're a sales professional, an entrepreneur, or even a stay at home parent, if you are unable to convince others to your way of thinking, you will be constantly left behind. Get your free reports at Magnetic Persuasion to make sure that you are not left watching others pass you on the road to success. Donald Trump said it best, "Study the art of persuasion. Practice it. Develop an understanding of its profound value across all aspects of life."

When preparing humorous material, it is worthwhile to take a step back and review the structure of a well-told joke or story. There are four basic components to effective humor: the introduction, the groundwork, the build-up and the punch line. Similar to introducing a topic at the beginning of a speech, the introduction to a joke or story grabs the audience's attention and prepares them for what is to follow. You want them to be listening attentively and expectantly before diving into your humorous material. Try to make your introduction succinct.

When you know you've got their attention, transition into laying your humor's groundwork. This involves setting the scene, painting the picture and unrolling the storyline that will ultimately lead up to the punch line. In this phase, try to draw your audience in to the situation as much as possible. Make it as vivid and descriptive as possible so they can readily place themselves in the scenario you are depicting. Be careful that you don't spend too much time on the groundwork or rush to the next stage. Even if you've told this joke/story a hundred times before, keep in mind that it's the first time this audience is hearing it. Pace yourself so the humor will be effective and produce the desired results.

As the plot progresses and you build up to your story's climax, you transition again. At this point, you want your audience to be intensely interested in what is going to happen. A sense of tension has to exist before the resolution. Utilize the element of drama to evoke as much anticipation as possible. Finally, give your audience the punch line. Most effective punch lines contain some element of surprise. There has to be some kind of twist to your joke's conclusion so you keep your audience guessing. Nothing diffuses the impact of a joke more than if people know all along what the punch line is going to be. Make the punch line short and to the point. Your efforts will fizzle if your audience has to sit there and try to figure it out.

Read the following story and see if you can identify the four different components of an effective joke or story: Communication is critical to any relationship. Even married couples who have been together for years need to communicate their expectations of each other. Communication is a lifelong process. That reminds me of an old friend I used to work with who was the quiet type. He never said much, but he always got the job done. He was a dedicated worker and had been married for over twenty years. When he won the $20,000,000 lottery, the news traveled around his workplace like wildfire. When he regained his composure, he called his wife, who still didn't know what was going on. The phone rang and rang until at last she finally picked up. He told her that he'd won the $20,000,000 lottery and would be cleaning out his office and saying good-bye to his coworkers. He instructed her that she should also get her things packed right away. His wife was thrilled over the prospect of celebrating and wondered where he would take her-Alaska? Mexico? She was eager to get packing and asked him where they were going to go. The new millionaire happily remarked, "You can go wherever you want, as long as you're gone when I get home!"

Summary

Persuasion is the missing puzzle piece that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you've seen some success, but think of the times you couldn't get it done. Has there ever been a time when you did not get your point across? Were you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and accomplish their goals? What about your relationships? Imagine being able to overcome objections before they happen, know what your prospect is thinking and feeling, feel more confident in your ability to persuade. Professional success, personal happiness, leadership potential, and income depend on the ability to persuade, influence, and motivate others.

Kurt Mortensen

Kurt W. Mortensen is one of America's leading authorities on persuasion, motivation and influence. Kurt spent 15 years researching personal development and motivational psychology and is currently a professor on the university level. He offers his speaking, training, and consulting programs nationwide, helping thousands achieve unprecedented success in business and personal endeavors. Kurt is author of Maximum Influence, an Amazon.com bestseller and is endorsed by Stephen R. Covey, Brian Tracy, Robert Allen, and Mark Victor Hansen.

?This is truly remarkable information,? said Dr. Stephen R. Covey, Author of The 7 Habits of Highly Effective People. ?It is based on solid scientific research and extensive field experience. It contains unbelievably comprehensive and fresh new angles and insights to persuasion, using immensely practical examples.?

"This is a great,? said Brian Tracy, Author of Advanced Selling Techniques. ?Magnetic Persuasion shows you how to immediately influence and persuade other people in every area of your life."

Mortensen received a bachelor?s degree in Communications/Advertising from Brigham Young University in 1992 and an MBA in Marketing and Consumer Behavior from the University of Pittsburg in 1993. He presented on the speaking circuit with Brian Tracy, Dennis Waitley, and Les Brown.

He teaches that success in every aspect of life depends on the ability to persuade, motivate, and influence others. He combines scientific research with real-world studies to provide the most authoritative and effective arsenal of proven techniques for persuading, influencing, and motivating others.

?Kurt has provided the most complete work on persuasion and influence I have ever read,? said Robert G. Allen, Author of Nothing Down, Multiple Streams of Income, and The One Minute Millionaire. ?Nowhere in persuasion literature have I ever seen the art and science broken down into such thorough and easy-to-understand concepts, covering every aspect of persuasion imaginable.?