I'm a coke drinker. If Pepsi 2.0'd I would switch to it. Mmmm, Pepsi 2.0!

It looks like marketing has gone Marketing 2.0.

Following in the footsteps of Web 2.0, a term used to describe the next generation of internet websites and which is now extremely over-used to the point that it is annoying, the marketing geniuses at Nissan decided to take a page from popular internet lingo and named their newest marketing campaign, "Shift 2.0."

I sincerely hope that 2.0ing doesnt start to get out of hand. I am not looking forward to Volkswagen going Fahrfenugen 2.0. Next thing you'd know is Mercedes tries to outdo VW with its Businessman 2.0 campaign you know, "the look at me, Im a business man, I drive a Benz, and Im important" campaign.

Marketing is about being creative. 2.0ing marketing is anything but. Marketing 2.0, in my opinion, is not creative. It is marketing professionals trying to hard to be hip, to ride the latest fad, and I don't think it is working. I just don't like it. Actually, it Sucks 2.0!

Back to the soda wars, I just realized how Coke can out-do Pepsi. Perhaps a new image is needed. Perhaps Coco-Cola-Beta or maybe even COKr. Mmmm, COKr!