Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new customers to your business. To do this correctly you will need a small budget set aside for a one week Bonzai Marketing Program; BONZAI MARKETING BREAKDOWN Scouts $ 500.00 Hotels (Rooms) 500.00 Students (Labor) 1,024.00 Contractor 400.00 Computer Person 200.00 Sub Total $2,624.00 You will also need a few other things to assist you in your efforts and it maybe a good idea to coincide this effort with a grand re-opening with a business groups such as the local chamber of commerce. Add to this cost: Supplies $ 100.00 Food 200.00 Chamber of Commerce Membership 250.00 Inserts 600.00 Flyers 1,600.00 TOTAL MARKETING COSTS $5,374.00 Next you will need a small group of preferably College Age young men and women with great personalities. Explain the ins and outs of your business to them and let them talk with your customers about what they like about your business so they get enthusiastic and comfortable talking about all your business has to offer. After this map your town into grids and assign each person a partner and one grid at a time to meet with everyone in that area and discuss your business. This is similar to precinct walking during elections, if you have never done this, volunteer to do this for a candidate in the next election so you understand how to plan your Bonzai Marketing Plan for your own business. Continued success with all your new customers; Think on this. |
