Whenever I start training people how to be home based marketing consultants, I sometimes get asked an extremely good question by one of the savvier students.

And that question is they want to know what the one big strategic insight there is that other home based marketing consultants -- even the top ones -- miss.

In other words, what is it the "gurus" aren't doing that we can do and make ourselves stand out from them and do a better job and make more money?

And after 20 years in the game, and after meeting many of the gurus and top marketing consultants, I think the biggest insight that top gurus miss is execution.

I think most gurus -- and this is a trap almost anyone who is good at what they do can fall into if you aren't careful -- are so caught up in insights of themselves and insights of their abilities or insights of technology or insights of the latest innovation that they just rely on that to do it all for them.

And I think the strategic insight that they miss is how to follow through an execute. This is what makes Jay Abraham -- who I was lucky enough to be personally trained by -- so good at this. He never stops working the basics. Never gets lazy. Never gets too dependent on technology or systems. No matter how much money he makes, no matter how many "toys" he gets to play with.

And that's the key to making a lot of money as a home based marketing consultant.

You don't have to be the smartest and most technologically savvy guy to be the best. You just have to do the work. Set up a plan and then execute it.

Do that enough times and you'll never want for clients or money again. They will seek you out, because you will have the reputation as the guy who actually gets things done. You'll be able to make money faster, better and easier than anyone else -- even the people with more experience and bigger reputations.